Instead of using conventional advertising techniques, we decided to approach people with the grass-roots method of simple, genuine conversation. We explained that our idea was to bring about positive and healthy change by taking short walks instead of riding the tube one or two stops. Most people were surprised at how much shorter the distance is from tube to tube than they had imagined. We're hoping word of our blog will be passed along, and in the future the congestion when riding the tube can be lessened. We know people will feel healthier and more positive after taking a walk instead.
Did you meet us in Holborn?
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HEY! Egg, Steph, Mariel, So Young and Keni!!! The whole process of this project was great fun, it was cool to work with you guys as a group! I think we all did great, many people thought the map was very useful and a brilliant idea! lets hope many many of them take a look at our blog,.. fingers crossed..and WELL DONE!
xx Sara
09/02/07 @ 17:42
Very cool! Solves watching people PRETEND they're reading the paper on the tube when all the while they're just avoiding making eye contact. Those of you Londoners guilty of this know who you are
This is cool, well done! I'd love to see a full copy of the map. Where can I get one if I wasn't loitering outside Holborn station?!
13/02/07 @ 12:46
Hi Adrian! you can download it from our blog, click on the map and you'll be able to download it and print it. In the near future we will make it better quality, with directions and in colour...in the meantime, hope you find it useful! cheers!!
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